Skip Navigation
FREE: Federal Resources for Educational Excellence - Teaching and Learning Resources From Federal Agencies
RSS



Home
Subject Map
Go
U.S. Time Periods
-1607: Three Worlds Meet (23)
1607-1763: Colonization (26)
1763-1815: Revolution (73)
1801-1861: Expansion (84)
1850-1877: Civil War & Reconstruction (101)
1865-1920: Modern America (119)
1914-1945: World Wars (102)
1945-Present: Contemporary America (65)
Other History & Social Studies: U.S. History Time Periods (8)
 
What's New
Calendar

U.S. Time Periods » 1945-Present: Contemporary America

Coca-Cola Television Advertisements

presents TV commercials, never-broadcast outtakes, and experimental footage that together reflect the historical development of TV advertising for a major product. Ads include the 1971 "Hilltop" commercial with an international group of young people on an Italian hilltop singing "I'd Like to Buy the World a Coke"; the first "Polar Bear" commercial from 1993; the "Snowflake" commercial from 1999; and "First Experience," an international commercial filmed in Morocco in 1999. (Library of Congress)

   Go to this website

Interesting Fact:

The television ad "I'd Like to Buy the World a Coke" was released first in Europe, where it garnered only a tepid response. It was then released in the U.S. in July, 1971, and the response was immediate and dramatic. By November of that year, Coca-Cola and its bottlers had received more than a hundred thousand letters about the ad.
Coke advertizing theme, 'Delicious and Refreshing' from 1904

Themes, 1886-1999

 This website also appears in:
U.S. History Topics »  Business & Work »  Business
U.S. Time Periods »  1945-Present: Contemporary America » 

    About FREE      Privacy     Security     Disclaimer     WhiteHouse.gov     USA.gov   ED.gov